It all begins with an idea.
During the pandemic, Maverick Cooperative Partners, Margot Holmes and Debbie Peters developed avenues to create work for touring artists.
Thinking that touring would continue to be limited during the 2021-2022 Season, Margot and Debbie created Music from the Edges of Canada - a national music series that showcases 22 Artists featured in 11 Live and Virtual Concerts in four Theatres from the edges of Canada. The venue partners are the Imperial Theatre, Saint John, NB; the Tidemark Theatre, Campbell River, BC; the Yukon Arts Centre, Whitehorse, YT and the Northern Arts & Cultural Centre, Yellowknife, NT.
Each of the four Theatres will present the Series of 11 Streaming Concerts with audiences viewing the concerts from coast to coast to coast. Musicians represent all genres of Canadian music including but not limited to: Blues, Rock, Jazz, Folk, Celtic, R & B, Global, Americana, and traditional Indigenous music. This inclusive and culturally diverse project employs 140+ Canadian arts workers.
Music from the Edges of Canada is funded through FACTOR Canada and sponsored by Tourism Nanaimo and the Nanaimo Hospitality Association.
Maverick Cooperative is the marketing arm of two award-winning agencies, both of whom are based on the “edges” of Canada - one on the West Coast and one in the North. In the fall of 2017, Margot Holmes of Caline Artists International and Debbie Peters of Magnum Opus Management joined forces to promote the artists on each of their rosters together under the banner of the Maverick Cooperative. They were awarded the B.C. Touring Council’s Agent of the Year Award in 2018 for this innovative collaboration. Fast forward to 2021 and in addition to representing two rosters, Margot and Debbie share the expertise gained over a combined 50+ years as managers in the performing arts sector through a variety of Artist Development Services geared to emerging and established artists of all genres. Advancing careers is the motivation behind the Maverick Cooperative.
Learn more about Maverick Cooperative and see their roster here.
